The Maserati Genuine project was established with the aim of emphasising the availability
of Maserati spare parts and accessories. This developed the image of the product
range, leading to the diffusion of its value-added authenticity and reliability.
With the creation of Maserati Genuine, it is possible to distinguish Trident parts
from the competitors' non-original parts and to increase the number of immediately
recognisable products. Vitally important is the fact that the parts are guaranteed,
original and official.